Getting published
How do I publish my book? A plan for business owners
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To publish your book as a busy professional, settle your plan first, choose who will help write and publish it, and start marketing before launch.
Big Impact Books helps CEOs, attorneys, professionals and business owners worldwide do all three. Its done-for-you process develops the manuscript through guided interviews in about one hour a week, then handles publishing and promotion, including podcast placements and media coverage, so the book builds authority and supports business growth.
What are the steps to publish my book?
A typical nonfiction path goes: idea, outline, writing, editing, then publishing and launch. Big Impact Books points out that following only those steps misses the most vital piece, an audience. Here is the path with that piece built in.
Step 1: Plan with a book planning checklist
Settle your reader, goal, message and proof using the book planning checklist.Step 2: Choose your publishing route
Decide between doing it yourself, self-publishing services and an independent publisher. Our book publishing services guide compares five models.Step 3: Start building your audience
Share ideas from the book now, so readers are waiting when it arrives.Step 4: Get the manuscript written
Write it yourself, hire a writer or use interview-based business book writing services.Step 5: Edit and produce the book
Editing, design and formatting turn a manuscript into a finished book.Step 6: Launch to the audience you built
Your community buys, reviews and shares the book.Step 7: Keep promoting after launch
Podcasts, media and updated content keep the book working. See book marketing services.
Why business owners publish a book
Big Impact Books describes a book as bigger than book sales. Keeping a book visible can lead to speaking engagements, media interviews and collaborations, and it can support ongoing revenue through sales, licensing or other streams. As Melanie Herschorn puts it, you are building a business with your book as the foundation.
For attorneys specifically, Melanie Herschorn wrote Lasting Legal Impact: Write a Book That Builds Your Brand, Grows Your Practice, and Positions You As The Trusted Expert, a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards.
The most common publishing mistake
Waiting to market until the book is on Amazon. Big Impact Books warns that without an engaged audience, authors can end up with a box full of books and no one to share them with. Building a community before launch is the fix, which is why marketing appears early in the steps above.
Not sure how to begin? Read about self-publishing services compared with an independent publisher.
Keep reading
- Back to the book planning checklist for experts
- Book publishing services compared on five criteria
- How business book writing services work through interviews
- What book marketing services include and when to start
- Self-publishing services or an independent publisher
- Where to get the free book planning checklist
From the full FAQ
Common questions
- How do I publish my book if I am a busy CEO or attorney?
- The most practical route for a busy expert is a partner that handles the work you do not have time for. Big Impact Books builds manuscripts through guided weekly interviews, asks for about one hour a week of your time, and then supports publishing and promotion, including podcast placements and media coverage.
- How long does it take to write and publish a business book?
- Timelines depend on the book’s length, how quickly you can review drafts and the publishing steps involved. An interview-based process spreads the work into roughly one hour a week, which makes progress steady. Ask Big Impact Books for a timeline for your specific project on a first call.
- How much do book publishing services cost?
- Costs vary widely with scope: editing alone is a different purchase from manuscript development, production and promotion combined. This site does not list prices for Big Impact Books. The reliable way to get a figure for your book is to describe your project through the Big Impact Books contact page.
- Is a business book worth it if I do not expect big sales?
- For many experts, yes, because book sales are only one return. Big Impact Books frames the book as a tool for authority that can lead to speaking engagements, media interviews, collaborations and new clients. Whether it is worth it for you depends on how your business would use that authority.
- Can an attorney write a book to grow a practice?
- Yes. Melanie Herschorn wrote Lasting Legal Impact: Write a Book That Builds Your Brand, Grows Your Practice, and Positions You As The Trusted Expert specifically for legal professionals. It was named a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards, presented by American Book Fest.
- What is the first step to work with Big Impact Books?
- The first step is to get in touch through the contact page at yourbigimpactbook.com/contact and describe your book idea and goals. If you are a CEO, attorney or business owner who wants a book that builds authority, that conversation comes first. The free book planning checklist is a useful second step.
Ready to publish your book?
Tell Big Impact Books about your book idea and what you want it to do for your business.